{"id":254334,"date":"2022-01-21T09:13:12","date_gmt":"2022-01-21T09:13:12","guid":{"rendered":"https:\/\/antods.com\/?p=254334"},"modified":"2022-01-21T09:13:12","modified_gmt":"2022-01-21T09:13:12","slug":"4-cach-giu-chan-khach-hang-o-lai-website-lau-hon","status":"publish","type":"post","link":"https:\/\/antods.com\/vi\/4-cach-giu-chan-khach-hang-o-lai-website-lau-hon\/","title":{"rendered":"4 C\u00c1CH GI\u1eee CH\u00c2N KH\u00c1CH H\u00c0NG \u1ede L\u1ea0I WEBSITE L\u00c2U H\u01a0N\u00a0"},"content":{"rendered":"
Website c\u1ee7a b\u1ea1n c\u00f3 kh\u00e1 nhi\u1ec1u l\u01b0\u1ee3t truy c\u1eadp nh\u01b0ng t\u1ef7 l\u1ec7 mua h\u00e0ng qu\u00e1 th\u1ea5p khi\u1ebfn b\u1ea1n ph\u1ea3i kh\u1ed5 s\u1edf ch\u1eb3ng bi\u1ebft l\u00fd do v\u00ec sao?<\/span><\/p>\n C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u00f3 l\u00e0 thu h\u00fat nh\u1eefng kh\u00e1ch truy c\u1eadp l\u00e2u h\u01a1n tr\u00ean trang web c\u1ee7a b\u1ea1n. C\u00f9ng Anto t\u00ecm hi\u1ec3u k\u0129 h\u01a1n v\u00e0 \u0111\u1ec1 ra gi\u1ea3i ph\u00e1p cho nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y nh\u00e9!<\/span><\/p>\n Call to action l\u00e0 n\u00fat k\u00eau g\u1ecdi quan tr\u1ecdng, c\u00e1i m\u00e0 gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra doanh thu ngay l\u1eadp t\u1ee9c. T\u00f9y thu\u1ed9c v\u00e0o t\u00ecnh tr\u1ea1ng trang web m\u00e0 ch\u00fang ta \u0111\u1eb7t call to action kh\u00e1c nhau.\u00a0<\/span><\/p>\n M\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng c\u1ee7a Call to action ch\u00ednh l\u00e0 k\u00eau g\u1ecdi ng\u01b0\u1eddi truy c\u1eadp \u0111\u1eb7t h\u00e0ng.<\/span><\/p>\n V\u00ed d\u1ee5 \u0111\u1ed1i v\u1edbi nh\u1eefng trang blog b\u00e0i vi\u1ebft b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t n\u00fat Call to action \u0111\u1ec3 k\u00eau g\u1ecdi kh\u00e1ch h\u00e0ng truy c\u1eadp v\u00e0o nh\u1eefng trang s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n b\u00e1n, trang s\u1ea3n ph\u1ea9m k\u00eau g\u1ecdi kh\u00e1ch h\u00e0ng \u0111\u1eb7t h\u00e0ng, trang \u0111\u1eb7t h\u00e0ng k\u00eau g\u1ecdi kh\u00e1ch h\u00e0ng \u0111i\u1ec1n th\u00f4ng tin c\u00e1 nh\u00e2n,…<\/span><\/p>\n C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 b\u1ea1n \u0111\u1eb7t n\u00fat CTA nh\u01b0ng b\u1ea1n c\u1ea7n c\u00e2n nh\u1eafc tr\u01b0\u1edbc khi \u0111\u1eb7t \u0111\u1ec3 t\u1ea1o s\u1ef1 h\u1ee3p l\u00fd v\u00e0 kh\u00f4ng n\u00ean \u0111\u1eb7t t\u1ea5t c\u1ea3 CTA v\u1ec1 c\u00f9ng m\u1ed9t lo\u1ea1i.\u00a0<\/span><\/p>\n Popup exit intent c\u0169ng kh\u00e1 gi\u1ed1ng v\u1edbi slide-in, tuy nhi\u00ean popup n\u00e0y ch\u1ec9 xu\u1ea5t hi\u1ec7n khi ng\u01b0\u1eddi d\u00f9ng c\u00f3 \u00fd \u0111\u1ecbnh r\u1eddi kh\u1ecfi trang web, th\u1ec3 hi\u1ec7n d\u01b0\u1edbi h\u00ecnh th\u1ee9c h\u1ecd r\u00ea chu\u1ed9t \u0111\u1ebfn thanh tab, thanh \u0111\u1ecba ch\u1ec9 ho\u1eb7c n\u00fat back tr\u00ean tr\u00ecnh duy\u1ec7t web. M\u1ed9t v\u00e0i kh\u00e1ch h\u00e0ng mua website c\u1ee7a b\u00ean t\u00f4i c\u00f3 than phi\u1ec1n r\u1eb1ng d\u00f9ng Popup kh\u00f4ng hi\u1ec7u qu\u1ea3, tuy nhi\u00ean t\u1ea1i sao l\u1ea1i c\u00e1c site n\u1ed5i ti\u1ebfng v\u1eabn d\u00f9ng. M\u1ee5c \u0111\u00edch c\u1ee7a Popup l\u00e0 cung c\u1ea5p m\u1ed9t Call to action m\u1ea1nh m\u1ebd, popup c\u00f3 th\u1ec3 nh\u1eb1m gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, m\u1ed9t \u0111\u1ee3t gi\u1ea3m gi\u00e1 m\u1edbi nh\u01b0ng nhi\u1ec1u nh\u1ea5t v\u1eabn l\u00e0 nh\u1eb1m thu th\u1eadp email c\u1ee7a ng\u01b0\u1eddi truy c\u1eadp.\u00a0<\/span><\/p>\n M\u1ed9t trong nh\u1eefng c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng truy c\u1eadp l\u00e2u h\u01a1n \u1edf l\u1ea1i website \u0111\u00f3 ch\u00ednh l\u00e0 t\u1ea1o ra nh\u1eefng n\u1ed9i dung h\u1ea5p d\u1eabn v\u1ec1 th\u1ecb gi\u00e1c. C\u00e1c video gi\u1ea3i th\u00edch lu\u00f4n thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem khi m\u00f4 t\u1ea3, gi\u1ea3i th\u00edch v\u1ec1 s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 hay c\u00e1c infographic s\u1ebd h\u1ea5p d\u1eabn h\u01a1n l\u00e0 nh\u1eefng b\u00e0i vi\u1ebft ch\u1ec9 to\u00e0n v\u0103n b\u1ea3n.<\/span><\/p>\n \u1ede m\u1ed9t s\u1ed1 trang web, c\u00e1c trang \u0111\u00edch lu\u00f4n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi n\u1ed9i dung h\u1ea5p d\u1eabn nh\u1eb1m thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi truy c\u1eadp, gi\u1eef h\u1ecd \u0111\u1ee7 l\u00e2u \u0111\u1ec3 ti\u1ebfn \u0111\u1ebfn m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 th\u00f4i th\u00fac h\u1ecd \u0111\u1eb7t h\u00e0ng.\u00a0<\/span><\/p>\n M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 website c\u1ee7a Travelvisa h\u1ecd s\u1eed d\u1ee5ng nh\u1eefng video n\u1ec1n xung quanh l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 gi\u1eef ch\u00e2n v\u00e0 k\u00e9o kh\u00e1ch \u0111\u1ebfn h\u00e0nh vi chuy\u1ec3n \u0111\u1ed5i cu\u1ed1i c\u00f9ng, n\u00f3 l\u00e0m l\u00f4i cu\u1ed1n ch\u00fang ta, kh\u00f4ng mu\u1ed1n tho\u00e1t ra trang website.<\/span><\/p>\n M\u1ed9t \u0111i\u1ec1u kh\u00f4ng k\u00e9m ph\u1ea7n quan tr\u1ecdng cho trang web c\u1ee7a b\u1ea1n ch\u00ednh l\u00e0 c\u00e1ch tr\u00ecnh b\u00e0y. \u0110a s\u1ed1 c\u00e1c kh\u00e1ch h\u00e0ng ch\u1ec9 l\u01b0\u1edbt nhanh qua nh\u1eefng n\u1ed9i dung n\u00ean b\u1ea1n c\u1ea7n ch\u1eaft l\u1ecdc nh\u1eefng n\u1ed9i dung h\u1eefu \u00edch \u0111\u1ec3 kh\u00e1ch h\u00e0ng kh\u00f4ng c\u1ea3m th\u1ea5y m\u00f4ng lung v\u1ec1 th\u00f4ng tin s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u00f3.<\/span><\/p>\n B\u1ea1n n\u00ean ph\u00e2n t\u00e1ch n\u1ed9i dung th\u00e0nh nhi\u1ec1u ph\u1ea7n, l\u00e0m cho vi\u1ec7c ti\u1ebfp thu d\u1ec5 d\u00e0ng h\u01a1n, ngay c\u1ea3 khi ch\u1ec9 c\u1ea7n l\u01b0\u1edbt qua n\u00f3 m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng ti\u00eau \u0111\u1ec1 v\u00e0 ti\u00eau \u0111\u1ec1 ph\u1ee5 m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c c\u00f9ng v\u1edbi ki\u1ec3u \u0111\u1ecbnh d\u1ea1ng ch\u00ednh x\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn kh\u00e1ch truy c\u1eadp ngay c\u1ea3 khi h\u1ecd l\u01b0\u1edbt qua n\u00f3.<\/span><\/p>\n Kh\u00f4ng quan tr\u1ecdng n\u1ed9i dung b\u1ea1n vi\u1ebft l\u00e0 g\u00ec – ch\u1ee7 \u0111\u1ec1 c\u00f3 li\u00ean quan hay kh\u00f4ng li\u00ean quan. B\u1ea1n c\u1ea7n ph\u1ea3i tr\u00ecnh b\u00e0y n\u00f3 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u00e0i \u0111\u0103ng tr\u00ean blog n\u00e0y, c\u00f3 c\u00e1c \u0111o\u1ea1n v\u0103n c\u00f3 k\u00edch th\u01b0\u1edbc kh\u00e1c nhau, c\u00e1c ti\u00eau \u0111\u1ec1 m\u00f4 t\u1ea3 c\u00e1c \u0111i\u1ec3m ch\u00ednh. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch truy c\u1eadp c\u00f3 th\u1ec3 nhanh ch\u00f3ng l\u01b0\u1edbt qua b\u00e0i \u0111\u0103ng tr\u00ean blog v\u00e0 \u0111i theo nh\u1eefng lu\u1eadn \u0111i\u1ec3m ch\u00ednh.<\/span><\/p>\n Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 kh\u00e1ch truy c\u1eadp s\u1ebd \u0111\u1ecdc n\u1ed9i dung c\u1ee7a b\u1ea1n, v\u00ec v\u1eady n\u1ebfu kh\u00e1ch h\u00e0ng truy c\u1eadp c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng lu\u1eadn \u0111i\u1ec3m ch\u00ednh c\u1ee7a b\u00e0i vi\u1ebft m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, n\u00f3 s\u1ebd l\u00e0m t\u0103ng \u0111\u00e1ng k\u1ec3 c\u01a1 h\u1ed9i kh\u00e1ch truy c\u1eadp nh\u1ea5p chu\u1ed9t \u0111\u1ebfn m\u1ed9t trang s\u1ea3n ph\u1ea9m ho\u1eb7c \u0111\u1ec3 b\u1ed5 sung th\u00f4ng tin.<\/span><\/p>\n N\u1ebfu b\u1ea1n ch\u01b0a c\u00f3 website \u0111\u1ec3 ph\u1ee5c cho vi\u1ec7c b\u00e1n h\u00e0ng hay x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c tuy\u1ebfn th\u00ec h\u00e3y truy c\u1eadp \u0111\u01a1n v\u1ecb thi\u1ebft k\u1ebf website chuy\u00ean nghi\u1ec7p Anto. V\u1edbi \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean chuy\u00ean nghi\u1ec7p v\u00e0 kinh nghi\u1ec7m, Anto s\u1ebd mang \u0111\u1ebfn cho b\u1ea1n 1 website ho\u00e0n h\u1ea3o nh\u1ea5t v\u1edbi chi ph\u00ed c\u1ef1c h\u1ee3p l\u00fd.<\/span><\/p>\n C\u00f4ng ty TNHH c\u00f4ng ngh\u1ec7 v\u00e0 truy\u1ec1n th\u00f4ng ANTO l\u00e0 \u0111\u01a1n v\u1ecb ti\u00ean phong trong vi\u1ec7c thi\u1ebft k\u1ebf Website chu\u1ea9n Marketing. T\u1ef1 h\u00e0o s\u1ebd l\u00e0 \u0111\u1ed1i t\u00e1c uy tin h\u00e0ng \u0111\u1ea7u c\u1ea3 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng l\u1eabn d\u1ecbch v\u1ee5.<\/span><\/p>\n<\/p>\n
1. Th\u00eam Call to action (CTA) v\u00e0o m\u1ed7i trang web<\/b><\/h2>\n
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2. T\u1ea1o m\u1ed9t v\u00e0i pop-up khi ng\u01b0\u1eddi d\u00f9ng c\u00f3 \u00fd \u0111\u1ecbnh r\u1eddi kh\u1ecfi trang (exit – intent)<\/b><\/h2>\n
3. S\u1eed d\u1ee5ng n\u1ed9i dung h\u1ea5p d\u1eabn th\u1ecb gi\u00e1c<\/b><\/h2>\n
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4. Tr\u00ecnh b\u00e0y n\u1ed9i dung theo c\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng l\u01b0\u1edbt qua<\/b><\/h2>\n