{"id":254324,"date":"2022-01-20T08:19:24","date_gmt":"2022-01-20T08:19:24","guid":{"rendered":"https:\/\/antods.com\/?p=254324"},"modified":"2022-01-20T08:19:24","modified_gmt":"2022-01-20T08:19:24","slug":"brand-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/antods.com\/vi\/brand-marketing-la-gi\/","title":{"rendered":"BRAND MARKETING L\u00c0 G\u00cc? PH\u00c2N BI\u1ec6T BRAND MARKETING V\u00c0 TRADE MARKETING"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ngo\u00e0i vi\u1ec7c t\u1eadp trung t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 c\u1ee7a doanh nghi\u1ec7p th\u00ec m\u1edf r\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u0169ng tr\u1edf th\u00e0nh m\u1ee5c ti\u00eau quan tr\u1ecdng m\u00e0 nhi\u1ec1u c\u00f4ng ty h\u01b0\u1edbng \u0111\u1ebfn.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1eady th\u00ec thu\u1eadt ng\u1eef Brand Marketing l\u00e0 g\u00ec? N\u00f3 c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t g\u00ec gi\u1eefa 2 kh\u00e1i ni\u1ec7m Brand marketing v\u00e0 Trade marketing? H\u00e3y c\u00f9ng Anto t\u00ecm hi\u1ec3u k\u0129 h\u01a1n qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.\u00a0<\/span><\/p>\n<h2><b>1. Brand Marketing l\u00e0 g\u00ec?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Brand Marketing l\u00e0 vi\u1ec7c t\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch kh\u00e1c bi\u1ec7t \u0111\u1ed3ng th\u1eddi l\u01b0u l\u1ea1i \u0111\u01b0\u1ee3c nh\u1eefng gi\u00e1 tr\u1ecb nh\u1eb1m kh\u1eafc s\u00e2u th\u01b0\u01a1ng hi\u1ec7u v\u00e0o t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brand Marketing ch\u00fa tr\u1ecdng v\u00e0o nh\u1eefng c\u00f4ng vi\u1ec7c l\u00ean \u00fd t\u01b0\u1edfng, t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p, thu h\u00fat kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-254325 size-full\" src=\"https:\/\/antods.com\/media\/2022\/01\/brand-marketing-la-gi-phan-biet-brand-marketing-va-trade-marketing.png\" alt=\"brand-marketing-la-gi-phan-biet-brand-marketing-va-trade-marketing\" width=\"640\" height=\"361\" \/><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: doanh nghi\u1ec7p t\u1ea1o ra nh\u1eefng h\u00ecnh \u1ea3nh, video qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng nh\u1eb1m l\u1ea5y \u0111\u01b0\u1ee3c c\u1ea3m t\u00ecnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1eeb nh\u1eefng n\u1ed9i dung tr\u00ean c\u00f3 th\u1ec3 th\u1ea5y Brand Marketing l\u00e0 nh\u1eefng b\u1eadc thang n\u1ec1n m\u00f3ng \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u v\u01b0\u01a1n xa. V\u00ec v\u1eady, ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i c\u00f3 tr\u01b0\u1edbc v\u00e0 h\u1ed7 tr\u1ee3 Marketing.<\/span><\/p>\n<h2><b>2. N\u1ed9i dung c\u1ee7a Brand Marketing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Brand Marketing bao g\u1ed3m 4 n\u1ed9i dung:<\/span><\/p>\n<h3><b>2.1 X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ea7n x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e1c ho\u1ea1 \u0111\u01b0\u1ee3c ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ti\u1ec1m n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. Trong \u0111\u00f3, m\u1ed9t y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 b\u1ecf qua trong nh\u1eadn di\u1ec7n kh\u00e1ch h\u00e0ng \u0111\u00f3 l\u00e0 Insight. Thu\u1eadt ng\u1eef ch\u1ec9 \u0111i\u1ec1u th\u1ea7m k\u00edn trong t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng, c\u00f3 kh\u1ea3 n\u0103ng thay \u0111\u1ed5i quy\u1ebft \u0111\u1ecbnh.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1edfi l\u1ebb, n\u1eafm trong tay insight c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec ta \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn 50% s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a 1 chi\u1ebfn d\u1ecbch. B\u1edfi v\u00ec t\u1eeb insight kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi l\u00e0m Marketing c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn \u0111\u1ecbnh ch\u00ednh x\u00e1c v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-254327 size-full\" src=\"https:\/\/antods.com\/media\/2022\/01\/brand-marketing-la-gi-phan-biet-brand-marketing-va-trade-marketing-1.png\" alt=\"brand-marketing-la-gi-phan-biet-brand-marketing-va-trade-marketing\" width=\"640\" height=\"440\" \/><\/p>\n<h3><b>2.2 X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Brand Marketing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ho\u1ea1t \u0111\u1ed9ng Marketing kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111i \u0111\u00fang h\u01b0\u1edbng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong \u0111\u1ee3i. \u0110\u1ec3 h\u1ea1n ch\u1ebf \u0111\u01b0\u1ee3c nh\u1eefng t\u00ecnh hu\u1ed1ng x\u1ea5u, doanh nghi\u1ec7p n\u00ean x\u00e2y d\u1ef1ng cho m\u00ecnh m\u1ed9t quy tr\u00ecnh Brand Marketing chu\u1ea9n ch\u1ec9nh. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc n\u1ec1n v\u1eefng ch\u1eafc c\u0169ng nh\u01b0 kim ch\u1ec9 nam cho nh\u1eefng ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp theo c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng vi\u1ec7c cung \u1ee9ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 cho \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Brand Marketing bao g\u1ed3m nh\u1eefng n\u1ed9i dung sau:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 (doanh nghi\u1ec7p c\u00f3 th\u1ec3 theo \u0111u\u1ed5i nhi\u1ec1u m\u1ee5c ti\u00eau Marketing kh\u00e1c nhau)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u01b0a danh m\u1ee5c th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a v\u00e0o t\u00ednh \u0111a d\u1ea1ng ho\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m (m\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1edf h\u1eefu 1 ho\u1eb7c nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u &#8211; t\u1eadp h\u1ee3p nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a doanh nghi\u1ec7p nh\u1eb1m t\u1ea1o d\u1ef1ng ch\u1ed7 \u0111\u1ee9ng nh\u1ea5t \u0111\u1ecbnh trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>2.3 Tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c Brand Marketing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sau khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Brand Marketing, doanh nghi\u1ec7p ti\u1ebfn t\u1edbi tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u1ea9m \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 Marketing t\u1eeb n\u00f3. Ng\u01b0\u1eddi ta c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c Brand Marketing theo nh\u1eefng h\u01b0\u1edbng kh\u00e1c nhau, nh\u01b0ng ch\u1ee7 y\u1ebfu xoay quanh 3 tr\u1ee5 c\u1ed9t ch\u00ednh l\u00e0: ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, PR qu\u1ea3ng c\u00e1o v\u00e0 t\u1ea1o hi\u1ec7u qu\u1ea3 th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 ho\u00e0n th\u00e0nh t\u1ed1t 3 nhi\u1ec7m v\u1ee5 tr\u00ean, ng\u01b0\u1eddi l\u00e0m Marketing c\u1ea7n ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng k\u1ef9 l\u01b0\u1ee1ng, th\u1ea5u hi\u1ec3u t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng, n\u1eafm b\u1eaft xu h\u01b0\u1edbng ti\u00eau d\u00f9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111i\u1ec1u h\u01b0\u1edbng t\u00edch c\u1ef1c qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t kinh doanh, ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c h\u1ee3p l\u00fd (\u01b0u ti\u00ean y\u1ebfu t\u1ed1 tr\u1ecdng \u0111i\u1ec3m), ph\u1ed1i k\u1ebft h\u1ee3p l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn ch\u1ee9c n\u0103ng trong doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c x\u00e3 h\u1ed9i kh\u00e1c,\u2026 v\u1eadn d\u1ee5ng m\u1ecdi n\u1ed7 l\u1ef1c c\u1ea7n thi\u1ebft cho vi\u1ec7c th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c Brand Marketing.<\/span><\/p>\n<h3><b>2.4 \u0110o l\u01b0\u1eddng k\u1ebft qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c Brand Marketing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110o l\u01b0\u1eddng k\u1ebft qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c Marketing c\u00f3 \u00fd ngh\u0129a quan tr\u1ecdng trong vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh ngu\u1ed3n l\u1ef1c v\u00e0 quy tr\u00ecnh tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c sao cho ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh th\u1ef1c t\u1ea1i. Ng\u01b0\u1eddi l\u00e0m Marketing kh\u00f4ng th\u1ec3 bi\u1ebft chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh c\u00f3 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng. N\u1ebfu thi\u1ebfu c\u00f4ng \u0111o\u1ea1n ki\u1ec3m \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng.\u00a0<\/span><\/p>\n<h2><b>3. So s\u00e1nh s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Brand Marketing v\u00e0 Trade Marketing\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">N\u1ebfu Brand Marketing gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng th\u00ec Trade Marketing l\u1ea1i gi\u00fap doanh nghi\u1ec7p chi\u1ebfn th\u1eafng t\u1ea1i \u0111i\u1ec3m b\u00e1n.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-254329 size-full\" src=\"https:\/\/antods.com\/media\/2022\/01\/brand-marketing-la-gi-phan-biet-brand-marketing-va-trade-marketing-3.png\" alt=\"brand-marketing-la-gi-phan-biet-brand-marketing-va-trade-marketing\" width=\"640\" height=\"400\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Trade Marketing t\u1eadp trung v\u00e0o vi\u1ec7c truy\u1ec1n t\u1ea3i nh\u1eefng gi\u00e1 tr\u1ecb th\u1ef1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua nh\u1eefng ho\u1ea1t \u0111\u1ed9ng nh\u01b0 nghi\u00ean c\u1ee9u v\u1ec1 th\u1ecb tr\u01b0\u1eddng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3, c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng,&#8230;T\u1eeb \u0111\u00f3 gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1edb \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. \u0110\u00e2y l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 gi\u00fap t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng nhanh nh\u1ea5t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nhi\u1ec7m v\u1ee5 c\u1ee7a Trade Marketing l\u00e0 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m b\u00e1n; \u0111\u1ea9y m\u1ea1nh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m cho c\u00e1c \u0111\u1ea1i l\u00fd b\u00e1n bu\u00f4n b\u00e1n l\u1ebb, thuy\u1ebft ph\u1ee5c h\u1ecd nh\u1eadp b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p; qu\u1ea3n l\u00fd m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i, ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c Marketing li\u00ean quan t\u1edbi b\u00e1n h\u00e0ng; d\u1ef1 b\u00e1o s\u1ea3n ph\u1ea9m s\u1ea3n ph\u1ea9m m\u1edbi, \u0111\u01b0a ra c\u00e1c k\u1ebf ho\u1ea1ch khuy\u1ebfn m\u00e3i \u0111\u1ec3 ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m,&#8230;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brand Marketing v\u00e0 Trade Marketing c\u00f3 m\u1ed1i quan h\u1ec7 g\u1eafn k\u1ebft m\u1eadt thi\u1ebft v\u1edbi nhau, ch\u00fang g\u1eafn b\u00f3 trong t\u1ed5ng th\u1ec3 chi\u1ebfn l\u01b0\u1ee3c chung c\u1ee7a c\u1ea3 Doanh nghi\u1ec7p. \u0110\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n, Doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 thi\u1ebfu m\u1ed9t trong hai c\u00f4ng c\u1ee5 n\u00e0y.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hy v\u1ecdng qua b\u00e0i vi\u1ebft n\u00e0y Anto s\u1ebd gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra cho m\u00ecnh m\u1ed9t chi\u1ebfn d\u1ecbch Brand Marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">C\u00f4ng ty TNHH c\u00f4ng ngh\u1ec7 v\u00e0 truy\u1ec1n th\u00f4ng ANTO l\u00e0 \u0111\u01a1n v\u1ecb ti\u00ean phong trong vi\u1ec7c thi\u1ebft k\u1ebf Website chu\u1ea9n Marketing. T\u1ef1 h\u00e0o s\u1ebd l\u00e0 \u0111\u1ed1i t\u00e1c uy tin h\u00e0ng \u0111\u1ea7u c\u1ea3 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng l\u1eabn d\u1ecbch v\u1ee5.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Xem th\u00eam th\u00f4ng tin t\u1ea1i Website:<\/span><a href=\"https:\/\/antods.com\/vi\/\"><span style=\"font-weight: 400;\"> https:\/\/antods.com\/vi\/<\/span><\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Ngo\u00e0i vi\u1ec7c t\u1eadp trung t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 c\u1ee7a doanh nghi\u1ec7p th\u00ec m\u1edf r\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u0169ng tr\u1edf th\u00e0nh m\u1ee5c ti\u00eau quan tr\u1ecdng m\u00e0 nhi\u1ec1u c\u00f4ng ty h\u01b0\u1edbng \u0111\u1ebfn.\u00a0 V\u1eady th\u00ec thu\u1eadt ng\u1eef Brand Marketing l\u00e0 g\u00ec? N\u00f3 c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t g\u00ec gi\u1eefa 2 kh\u00e1i ni\u1ec7m Brand marketing v\u00e0 Trade marketing? [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":254331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[91],"tags":[],"class_list":["post-254324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-wordpress"],"_links":{"self":[{"href":"https:\/\/antods.com\/vi\/wp-json\/wp\/v2\/posts\/254324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/antods.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/antods.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/antods.com\/vi\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/antods.com\/vi\/wp-json\/wp\/v2\/comments?post=254324"}],"version-history":[{"count":1,"href":"https:\/\/antods.com\/vi\/wp-json\/wp\/v2\/posts\/254324\/revisions"}],"predecessor-version":[{"id":254333,"href":"https:\/\/antods.com\/vi\/wp-json\/wp\/v2\/posts\/254324\/revisions\/254333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/antods.com\/vi\/wp-json\/wp\/v2\/media\/254331"}],"wp:attachment":[{"href":"https:\/\/antods.com\/vi\/wp-json\/wp\/v2\/media?parent=254324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/antods.com\/vi\/wp-json\/wp\/v2\/categories?post=254324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/antods.com\/vi\/wp-json\/wp\/v2\/tags?post=254324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}