{"id":254265,"date":"2022-01-13T09:03:35","date_gmt":"2022-01-13T09:03:35","guid":{"rendered":"https:\/\/antods.com\/?p=254265"},"modified":"2022-01-13T09:03:35","modified_gmt":"2022-01-13T09:03:35","slug":"tong-hop-10-cong-thuc-content","status":"publish","type":"post","link":"https:\/\/antods.com\/vi\/tong-hop-10-cong-thuc-content\/","title":{"rendered":"T\u1ed4NG H\u1ee2P 10 C\u00d4NG TH\u1ee8C CONTENT GI\u00daP THU H\u00daT NH\u1ea4T CHO C\u00c1C CHI\u1ebeN D\u1ecaCH MARKETING"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Trong m\u1ed7i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, content \u0111\u00f3ng vai tr\u00f2 ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a quy\u1ebft \u0111\u1ecbnh chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n c\u00f3 th\u00e0nh c\u00f4ng hay kh\u00f4ng. V\u1eady l\u00e0m sao \u0111\u1ec3 t\u1ea1o ra m\u1ed9t content qu\u1ea3ng c\u00e1o ch\u1ea5t l\u01b0\u1ee3ng, thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng? C\u00f9ng Anto t\u00ecm hi\u1ec3u v\u1ec1 14 c\u00f4ng th\u1ee9c vi\u1ebft content b\u1ea5t b\u1ea1i d\u00e0nh cho m\u1ecdi chi\u1ebfn d\u1ecbch d\u01b0\u1edbi \u0111\u00e2y!<\/span><\/p>\n<h2><b>1. C\u00f4ng th\u1ee9c content A-I-D-A<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A- Attention: G\u00e2y s\u1ef1 ch\u00fa \u00fd cho ng\u01b0\u1eddi \u0111\u1ecdc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I- Interest: Sau \u0111\u00f3, t\u1ea1o s\u1ef1 th\u00edch th\u00fa cho ng\u01b0\u1eddi \u0111\u1ecdc v\u1edbi s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D- Desire: \u0110\u00e1nh v\u00e0o n\u1ed7i \u0111au ho\u1eb7c t\u1ea1o ra nhu c\u1ea7u kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A- Action: K\u00eau g\u1ecdi mua h\u00e0ng<\/span><\/li>\n<\/ul>\n<div id=\"attachment_254266\" style=\"width: 1010px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-254266\" class=\"wp-image-254266\" src=\"https:\/\/antods.com\/media\/2022\/01\/tong-hop-10-cong-thuc-content-giup-thu-hut-nhat-cho-cac-chien-dich-marketing.png\" alt=\"tong-hop-10-cong-thuc-content-giup-thu-hut-nhat-cho-cac-chien-dich-marketing\" width=\"1000\" height=\"878\" \/><p id=\"caption-attachment-254266\" class=\"wp-caption-text\">C\u00f4ng th\u1ee9c content A-I-D-A<\/p><\/div>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi d\u00e2n Marketing th\u00ec c\u00f4ng th\u1ee9c vi\u1ebft content n\u00e0y \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t m\u1eabu qu\u1ea3ng c\u00e1o \u201ckinh \u0111i\u1ec3n\u201d. N\u00f3 c\u00f3 m\u1eb7t trong c\u1ea3 sale online l\u1eabn sale off v\u00e0 tr\u1edf n\u00ean qu\u00e1 quen thu\u1ed9c v\u1edbi m\u1ecdi ng\u01b0\u1eddi. Trong online, c\u00f4ng th\u1ee9c n\u00e0y \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng trong ph\u1ea7n l\u1edbn c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o. C\u00f2n tr\u00ean website, c\u00f4ng th\u1ee9c n\u00e0y l\u00e0 n\u1ec1n t\u1ea3ng kh\u00f4ng th\u1ec3 thi\u1ebfu trong c\u00e1c b\u00e0i m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m<\/span><\/p>\n<h2><b>2. C\u00f4ng th\u1ee9c content A-P-P<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00f4ng Th\u1ee9c vi\u1ebft Content APP (Agree \u2013 Promise \u2013 Preview)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p b\u1ea1n n\u00ean th\u1ef1c hi\u1ec7n \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t b\u00e0i vi\u1ebft hay ch\u00ednh l\u00e0 APP.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Agree (\u0111\u1ed3ng \u00fd): Nh\u1eadn ra v\u1ea5n \u0111\u1ec1 c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc, th\u1eeba nh\u1eadn v\u00e0 \u0111\u1ed3ng \u00fd v\u1edbi v\u1ea5n \u0111\u1ec1 \u0111\u00f3<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promise (h\u1ee9a): H\u1ee9a r\u1eb1ng s\u1ebd gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preview (xem tr\u01b0\u1edbc): Cho h\u1ecd bi\u1ebft n\u1ed9i dung b\u1ea1n s\u1ebd nh\u1eafc \u0111\u1ebfn trong b\u00e0i vi\u1ebft<\/span><\/li>\n<\/ul>\n<div id=\"attachment_254268\" style=\"width: 1010px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-254268\" class=\"wp-image-254268\" src=\"https:\/\/antods.com\/media\/2022\/01\/tong-hop-10-cong-thuc-content-giup-thu-hut-nhat-cho-cac-chien-dich-marketing-1.png\" alt=\"tong-hop-10-cong-thuc-content-giup-thu-hut-nhat-cho-cac-chien-dich-marketing\" width=\"1000\" height=\"875\" \/><p id=\"caption-attachment-254268\" class=\"wp-caption-text\">C\u00f4ng th\u1ee9c content A-P-P<\/p><\/div>\n<h2><b>3. C\u00f4ng th\u1ee9c content 5A<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">T\u1eeb khi Internet tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong cu\u1ed9c s\u1ed1ng, h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 nh\u1eefng s\u1ef1 thay \u0111\u1ed5i r\u00f5 r\u1ec7t khi\u1ebfn m\u00f4 h\u00ecnh 4A kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p \u0111\u1ec3 m\u00f4 t\u1ea3 h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCha \u0111\u1ebb\u201d c\u1ee7a marketing hi\u1ec7n \u0111\u1ea1i \u2013 Philip Kotler \u2013 d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh 4A \u0111\u00e3 ph\u00e1t tri\u1ec3n n\u00ean m\u00f4 h\u00ecnh 5A nh\u01b0 m\u00f4 h\u00ecnh Marketing d\u00e0nh ri\u00eang cho th\u1eddi \u0111\u1ea1i s\u1ed1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theo \u0111\u00f3, m\u00f4 h\u00ecnh n\u00e0y bao g\u1ed3m 5 giai \u0111o\u1ea1n:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Awareness \u2013 Nh\u1eadn bi\u1ebft<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Appeal \u2013 Kh\u1ea3 n\u0103ng thu h\u00fat<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ask \u2013 T\u00ecm hi\u1ec3u<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Action \u2013 H\u00e0nh \u0111\u1ed9ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advocate \u2013 \u1ee6ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c m\u00f4 h\u00ecnh 5A v\u1edbi AIDA hay 4A ch\u00ednh l\u00e0: m\u00f4 h\u00ecnh n\u00e0y kh\u00f4ng c\u00e1c b\u01b0\u1edbc ph\u1ea3i di\u1ec5n ra theo \u0111\u00fang quy tr\u00ecnh.B\u1ea1n c\u00f3 th\u1ec3 l\u01b0\u1ee3c b\u1ecf v\u00e0i b\u01b0\u1edbc ho\u1eb7c n\u1ebfu c\u1ea7n, c\u00f3 th\u1ec3 \u0111i ng\u01b0\u1ee3c l\u1ea1i v\u1edbi th\u1ee9 t\u1ef1 AIDA, l\u00e0 ADIA ch\u1eb3ng h\u1ea1n, \u0111\u1ec3 c\u00f3 t\u00ednh linh ho\u1ea1t cao cho c\u1ea5u tr\u00fac b\u00e0i vi\u1ebft m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng.B\u1edfi trong th\u1eddi \u0111\u1ea1i m\u00e0 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p b\u1edfi nh\u1eefng micro moment nh\u01b0 hi\u1ec7n nay, th\u00ec kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u1ea3y \u0111\u1ebfn b\u01b0\u1edbc Act kh\u00f4ng theo quy tr\u00ecnh n\u00e0o c\u1ea3.<\/span><\/p>\n<h2><b>4. C\u00f4ng th\u1ee9c content 4A<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00f4ng Th\u1ee9c 4A (Aware \u2013 Attitude \u2013 Act \u2013 Act again)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00f4 h\u00ecnh 4A \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh ti\u00ean phong AIDA, v\u1edbi c\u00f4ng th\u1ee9c vi\u1ebft b\u00e0i nh\u01b0 sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aware \u2013 Nh\u1eadn bi\u1ebft<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attitude \u2013 Th\u00e1i \u0111\u1ed9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Act \u2013 H\u00e0nh \u0111\u1ed9ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Act again \u2013 L\u1eb7p l\u1ea1i h\u00e0nh \u0111\u1ed9ng<\/span><\/li>\n<\/ul>\n<div id=\"attachment_254270\" style=\"width: 1010px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-254270\" class=\"wp-image-254270\" src=\"https:\/\/antods.com\/media\/2022\/01\/tong-hop-10-cong-thuc-content-giup-thu-hut-nhat-cho-cac-chien-dich-marketing-2.png\" alt=\"tong-hop-10-cong-thuc-content-giup-thu-hut-nhat-cho-cac-chien-dich-marketing\" width=\"1000\" height=\"842\" \/><p id=\"caption-attachment-254270\" class=\"wp-caption-text\">C\u00f4ng th\u1ee9c content 4A<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi \u0111\u1ecdc ng\u00e0y nay kh\u00f4ng c\u00f2n mu\u1ed1n ph\u1ea3i \u0111\u1ecdc m\u1ed9t content nhai \u0111i nhai l\u1ea1i theo nhi\u1ec1u g\u00f3c nh\u00ecn kh\u00e1c nhau v\u00e0 kh\u00f3 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. V\u00ec v\u1eady, h\u00e0nh \u0111\u1ed9ng v\u00e0 l\u1eb7p l\u1ea1i h\u00e0nh \u0111\u1ed9ng l\u00e0 2 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t c\u1ee7a m\u00f4 h\u00ecnh 4A.<\/span><\/p>\n<h2><b>5. C\u00f4ng th\u1ee9c content 3S<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S1- Star: Nh\u00e2n v\u1eadt ch\u00ednh c\u1ee7a c\u00e2u chuy\u1ec7n. Nh\u00e2n v\u1eadt n\u00e0y c\u00f3 th\u1ec3 l\u00e0 ng\u01b0\u1eddi mua h\u00e0ng, ng\u01b0\u1eddi \u0111ang d\u00f9ng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 ho\u1eb7c c\u00f4ng ty c\u1ee7a b\u1ea1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S2- Story: X\u00e2y d\u1ef1ng l\u00ean m\u1ed9t c\u00e2u chuy\u1ec7n xoay quanh nh\u00e2n v\u1eadt ch\u00ednh. V\u1edbi ph\u1ea7n cao tr\u00e0o g\u00e2y \u0111\u01b0\u1ee3c h\u1ee9ng th\u00fa cho ng\u01b0\u1eddi \u0111\u1ecdc<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S3- Solution: Tr\u00ecnh b\u00e0y gi\u1ea3i ph\u00e1p m\u00e0 nh\u00e2n v\u1eadt ch\u00ednh \u0111\u00e3 l\u00e0m \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u1eb7p ph\u1ea3i. T\u1eeb \u0111\u00f3 l\u1ed3ng gh\u00e9p s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 b\u1ea1n c\u1ea7n qu\u1ea3ng c\u00e1o v\u00e0o.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng th\u1ee9c vi\u1ebft content theo l\u1ed1i k\u1ec3 chuy\u1ec7n. C\u00f3 nh\u00e2n v\u1eadt, c\u00f3 c\u1ed1t truy\u1ec7n, \u0111o\u1ea1n cao tr\u00e0o v\u00e0 \u0111o\u1ea1n k\u1ebft. Nh\u01b0ng c\u1ea7n l\u01b0u \u00fd, t\u1ea5t c\u1ea3 \u0111\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng l\u00e0 l\u1ed3ng gh\u00e9p v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 v\u00e0o<\/span><\/p>\n<h2><b>6. C\u00f4ng th\u1ee9c content 4P<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">P1- Picture: L\u00e0 m\u1ed9t ho\u1eb7c nhi\u1ec1u b\u1ee9c \u1ea3nh thu h\u00fat s\u1ef1 ch\u00fa \u00fd, t\u00f2 m\u00f2 t\u1eeb kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">P2- Promise: \u0110\u01b0a ra l\u1eddi cam k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">P3- Prove: Xu\u1ea5t tr\u00ecnh nh\u1eefng d\u1eabn ch\u1ee9ng c\u1ee5 th\u1ec3 \u0111\u1ec3 ch\u1ee9ng minh cho l\u1eddi cam k\u1ebft \u0111\u00f3.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">P4- Push: K\u00eau g\u1ecdi mua h\u00e0ng, ch\u1ed1t sale.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng th\u1ee9c vi\u1ebft content \u0111\u1ec9nh cao n\u00e0y \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng kh\u00e1 nhi\u1ec1u tr\u00ean facebook. V\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y l\u00e0 t\u00ednh t\u01b0\u01a1ng t\u00e1c c\u1ee7a n\u00f3 r\u1ea5t l\u1edbn<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-254272\" src=\"https:\/\/antods.com\/media\/2022\/01\/tong-hop-10-cong-thuc-content-giup-thu-hut-nhat-cho-cac-chien-dich-marketing-3-1024x875.png\" alt=\"tong-hop-10-cong-thuc-content-giup-thu-hut-nhat-cho-cac-chien-dich-marketing\" width=\"1000\" height=\"855\" \/><\/p>\n<h2><b>7. C\u00f4ng th\u1ee9c content 3 l\u00fd do v\u00ec sao<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">V\u00ec sao s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n t\u1ed1t nh\u1ea5t?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ec sao t\u00f4i ph\u1ea3i mua n\u00f3?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ec sao t\u00f4i ph\u1ea3i tin b\u1ea1n?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f4ng th\u1ee9c n\u00e0y c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00f4ng th\u1ee9c 5 s\u1ef1 c\u1ea3n tr\u1edf. Khi tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c 3 c\u00e2u h\u1ecfi n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 nh\u1eefng g\u1ee3i m\u1edf \u00fd t\u01b0\u1edfng content qu\u1ea3ng c\u00e1o. N\u00ean h\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi xu\u1ea5t s\u1eafc nh\u1ea5t cho 3 c\u00e2u h\u1ecfi n\u00e0y.<\/span><\/p>\n<h2><b>8. C\u00f4ng th\u1ee9c content 5 s\u1ef1 c\u1ea3n tr\u1edf<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00f4i kh\u00f4ng \u0111\u1ee7 ti\u1ec1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00f4i kh\u00f4ng c\u00f3 th\u1eddi gian.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00f4i kh\u00f4ng th\u00edch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00f4i kh\u00f4ng tin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00f4i kh\u00f4ng c\u1ea7n.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Content n\u00e0y gi\u00fap gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ea3n tr\u1edf kh\u00e1ch h\u00e0ng \u0110\u00e2y th\u01b0\u1eddng ch\u00ednh l\u00e0 nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng khi \u0111\u01b0\u1ee3c nghe gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3 b\u1ea5t ng\u1edd. Do \u0111\u00f3, n\u00f3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 c\u00f4ng th\u1ee9c 5 s\u1ef1 c\u1ea3n tr\u1edf l\u1edbn. Khi \u00e1p d\u1ee5ng n\u00f3 v\u00e0o content, b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n c\u1ea7n gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c c\u1ea3 5 c\u00e2u tr\u1ea3 l\u1eddi tr\u00ean. L\u00e0m sao \u0111\u1ec3 khi kh\u00e1ch h\u00e0ng \u0111\u1ecdc qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n m\u00e0 h\u1ecd kh\u00f4ng th\u1ec3 th\u1ed1t l\u00ean nh\u1eefng l\u1eddi tr\u00ean.<\/span><\/p>\n<h2><b>9. C\u00f4ng th\u1ee9c content PAS<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">P- Problem: \u0110\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1, t\u00ecnh tr\u1ea1ng kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A- Agitate: Xo\u00e1y s\u00e2u v\u00e0 l\u00e0m tr\u1ea7m tr\u1ecdng th\u00eam v\u1ea5n \u0111\u1ec1<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S- Solve: \u0110\u01b0a ra gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111\u00f3 ch\u00ednh l\u00e0 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">qu\u1ea3ng c\u00e1o.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng content ads ph\u1ed5 bi\u1ebfn ch\u00fang ta th\u01b0\u1eddng hay g\u1eb7p trong qu\u1ea3ng c\u00e1o. N\u1ed5i ti\u1ebfng nh\u1ea5t ph\u1ea3i k\u1ec3 t\u1edbi nh\u1eefng qu\u1ea3ng c\u00e1o c\u1ee7a 2 h\u00e3ng n\u01b0\u1edbc m\u1eafm Masan v\u00e0 Chinsu<\/span><\/p>\n<h2><b>10. C\u00f4ng th\u1ee9c content AFOREST<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A- Alliteration: S\u1ef1 l\u1eb7p l\u1ea1i<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">F- Facts: S\u1ef1 th\u1eadt \u0111\u01b0\u1ee3c n\u00eau ra.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Opinions: Lu\u1eadn \u0111i\u1ec3m v\u00e0 \u00fd ki\u1ebfn \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R- Repetition: S\u1ef1 l\u1eb7p l\u1ea1i<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E- Examples: \u0110\u01b0a ra c\u00e1c v\u00ed d\u1ee5, d\u1eabn ch\u1ee9ng c\u1ee5 th\u1ec3.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S- Statistics: L\u1eadp b\u1ea3ng th\u1ed1ng k\u00ea c\u00e1c con s\u1ed1.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T- Threes: L\u1eb7p l\u1ea1i \u0111i\u1ec1u g\u00ec \u0111\u00f3 3 l\u1ea7n nh\u1eb1m t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u00e0 gi\u00fap n\u00f3 d\u1ec5 nh\u1edb h\u01a1n.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 th\u1ea5y \u0111\u00e2y gi\u1ed1ng nh\u01b0 m\u1ed9t quy tr\u00ecnh t\u1ea1o Content Ads \u0111\u1ec9nh cao. Nh\u01b0ng n\u00f3 kh\u00f4ng h\u1ec1 ph\u00f9 h\u1ee3p khi vi\u1ebft nh\u1eefng content qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c website. B\u1ea1n ch\u1ec9 n\u00ean s\u1eed d\u1ee5ng ho\u1eb7c n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 n\u00f3 ch\u1ec9 ph\u00e1t huy hi\u1ec7u qu\u1ea3 v\u1edbi vi\u1ec7c \u00e1p d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng 1 Landing Page \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">C\u00f4ng ty TNHH c\u00f4ng ngh\u1ec7 v\u00e0 truy\u1ec1n th\u00f4ng ANTO l\u00e0 \u0111\u01a1n v\u1ecb ti\u00ean phong trong vi\u1ec7c thi\u1ebft k\u1ebf Website chu\u1ea9n Marketing. T\u1ef1 h\u00e0o s\u1ebd l\u00e0 \u0111\u1ed1i t\u00e1c uy tin h\u00e0ng \u0111\u1ea7u c\u1ea3 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng l\u1eabn d\u1ecbch v\u1ee5.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Xem th\u00eam th\u00f4ng tin t\u1ea1i Website:<\/span><a href=\"https:\/\/antods.com\/vi\/\"><span style=\"font-weight: 400;\"> https:\/\/antods.com\/vi\/<\/span><\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Trong m\u1ed7i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, content \u0111\u00f3ng vai tr\u00f2 ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a quy\u1ebft \u0111\u1ecbnh chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n c\u00f3 th\u00e0nh c\u00f4ng hay kh\u00f4ng. V\u1eady l\u00e0m sao \u0111\u1ec3 t\u1ea1o ra m\u1ed9t content qu\u1ea3ng c\u00e1o ch\u1ea5t l\u01b0\u1ee3ng, thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng? C\u00f9ng Anto t\u00ecm hi\u1ec3u v\u1ec1 14 c\u00f4ng th\u1ee9c vi\u1ebft content b\u1ea5t b\u1ea1i d\u00e0nh [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":254274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[91],"tags":[],"class_list":["post-254265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-wordpress"],"_links":{"self":[{"href":"https:\/\/antods.com\/vi\/wp-json\/wp\/v2\/posts\/254265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/antods.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/antods.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/antods.com\/vi\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/antods.com\/vi\/wp-json\/wp\/v2\/comments?post=254265"}],"version-history":[{"count":2,"href":"https:\/\/antods.com\/vi\/wp-json\/wp\/v2\/posts\/254265\/revisions"}],"predecessor-version":[{"id":254277,"href":"https:\/\/antods.com\/vi\/wp-json\/wp\/v2\/posts\/254265\/revisions\/254277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/antods.com\/vi\/wp-json\/wp\/v2\/media\/254274"}],"wp:attachment":[{"href":"https:\/\/antods.com\/vi\/wp-json\/wp\/v2\/media?parent=254265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/antods.com\/vi\/wp-json\/wp\/v2\/categories?post=254265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/antods.com\/vi\/wp-json\/wp\/v2\/tags?post=254265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}