{"id":254190,"date":"2022-01-05T03:53:50","date_gmt":"2022-01-05T03:53:50","guid":{"rendered":"https:\/\/antods.com\/?p=254190"},"modified":"2022-01-05T03:53:50","modified_gmt":"2022-01-05T03:53:50","slug":"remarketing-la-gi-cach-xay-dung-chien-dich-remarketing","status":"publish","type":"post","link":"https:\/\/antods.com\/vi\/remarketing-la-gi-cach-xay-dung-chien-dich-remarketing\/","title":{"rendered":"REMARKETING L\u00c0 G\u00cc? C\u00c1CH X\u00c2Y D\u1ef0NG CHI\u1ebeN D\u1ecaCH REMARKETING TH\u00c0NH C\u00d4NG"},"content":{"rendered":"
Remarketing l\u00e0 g\u00ec? T\u1ea1i sao ph\u1ea3i Remarketing? V\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch remarketing th\u00e0nh c\u00f4ng nh\u01b0 th\u1ebf n\u00e0o \u0111ang l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a m\u1ecdi nh\u00e0 ti\u1ebfp th\u1ecb. V\u00ec th\u1ebf, h\u00f4m nay ANTO s\u1ebd gi\u1ea3i \u0111\u00e1p nh\u1eefng th\u1eafc m\u1eafc \u0111\u00f3 qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9! M\u1eddi m\u1ecdi ng\u01b0\u1eddi c\u00f9ng tham kh\u1ea3o.<\/span><\/p>\n Remarketing (ti\u1ebfp th\u1ecb l\u1ea1i) l\u00e0 ph\u01b0\u01a1ng ph\u00e1p s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng (website, m\u1ea1ng x\u00e3 h\u1ed9i, email,\u2026) cung c\u1ea5p n\u1ed9i dung nh\u1eb1m nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng v\u1ec1 thao t\u00e1c hu\u1ef7 b\u1ecf \u0111\u1ed9t ng\u1ed9t hay qu\u00ean ch\u01b0a thanh to\u00e1n \u0111\u01a1n h\u00e0ng m\u00e0 h\u1ecd \u0111\u00e3 ti\u1ebfn h\u00e0nh tr\u01b0\u1edbc \u0111\u00f3.\u00a0<\/span><\/p>\n Remarketing c\u0169ng \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gia t\u0103ng b\u00e1n h\u00e0ng hay b\u00e1n ch\u00e9o s\u1ea3n ph\u1ea9m nh\u1eb1m th\u00fac \u0111\u1ea9y doanh thu b\u00e1n h\u00e0ng.<\/span><\/p>\n Ngo\u00e0i ra, remarketing c\u00f2n \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 ti\u1ebfp th\u1ecb, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u1edf t\u1eebng giai \u0111o\u1ea1n kh\u00e1c nhau khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh vi t\u1eebng kh\u00e1ch h\u00e0ng.<\/span><\/p>\n Remarketing gi\u00fap \u0111\u1ea9y m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng, t\u0103ng s\u1ed1 l\u1ea7n \u0111\u0103ng k\u00fd ho\u1eb7c n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, th\u00fac \u0111\u1ea9y l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI) cho t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i nh\u00e0 qu\u1ea3ng c\u00e1o.<\/span><\/p>\n Ti\u1ebfp th\u1ecb l\u1ea1i AdWords cung c\u1ea5p c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac k\u1ecbp th\u1eddi \u0111\u1ec3 h\u01b0\u1edbng kh\u00e1ch h\u00e0ng \u0111\u1ebfn trang web v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n khi h\u1ecd t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u nh\u1ea5t. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn khi h\u1ecd \u0111ang t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, truy c\u1eadp trang web kh\u00e1c v\u00e0 s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng kh\u00e1c.<\/span><\/p>\n B\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi tr\u00ean danh s\u00e1ch ti\u1ebfp th\u1ecb l\u1ea1i c\u1ee7a m\u00ecnh khi h\u1ecd s\u1eed d\u1ee5ng t\u00ecm ki\u1ebfm c\u1ee7a Google v\u00e0 duy\u1ec7t qua 2 tri\u1ec7u trang web v\u00e0 \u1ee9ng d\u1ee5ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a M\u1ea1ng hi\u1ec3n th\u1ecb c\u1ee7a Google.<\/span><\/p>\n \u0110\u1eb7t gi\u00e1 th\u1ea7u th\u1eddi gian th\u1ef1c t\u00ednh to\u00e1n gi\u00e1 th\u1ea7u t\u1ed1i \u01b0u cho ng\u01b0\u1eddi \u0111ang xem qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, gi\u00fap b\u1ea1n gi\u00e0nh chi\u1ebfn th\u1eafng trong phi\u00ean \u0111\u1ea5u gi\u00e1 qu\u1ea3ng c\u00e1o v\u1edbi m\u1ee9c gi\u00e1 t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3. Kh\u00f4ng m\u1ea5t chi ph\u00ed s\u1eed d\u1ee5ng \u0111\u1ea5u gi\u00e1 c\u1ee7a Google.<\/span><\/p>\n T\u1ea1o qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh v\u00e0 video mi\u1ec5n ph\u00ed b\u1eb1ng th\u01b0 vi\u1ec7n t\u1ed5ng h\u1ee3p. V\u1edbi chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb l\u1ea1i \u0111\u1ed9ng b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o qu\u1ea3ng c\u00e1o \u0111\u1ed9ng, gh\u00e9p c\u1eb7p ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u v\u1edbi b\u1ed1 c\u1ee5c Th\u01b0 vi\u1ec7n m\u1eabu qu\u1ea3ng c\u00e1o<\/span><\/p>\n B\u1ea1n s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u1ec1 c\u00e1ch chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh ho\u1ea1t \u0111\u1ed9ng, n\u01a1i qu\u1ea3ng c\u00e1o \u0111ang hi\u1ec3n th\u1ecb v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 b\u1ea1n \u0111ang tr\u1ea3.<\/span><\/p>\n Hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho kh\u00e1ch truy c\u1eadp trong qu\u00e1 kh\u1ee9 khi h\u1ecd duy\u1ec7t trang web M\u1ea1ng Hi\u1ec3n th\u1ecb v\u00e0 s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng M\u1ea1ng hi\u1ec3n th\u1ecb.<\/span><\/p>\n Hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o \u0111\u1ed9ng cho kh\u00e1ch truy c\u1eadp trong qu\u00e1 kh\u1ee9 v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 h\u1ecd \u0111\u00e3 xem tr\u00ean trang web c\u1ee7a b\u1ea1n khi h\u1ecd duy\u1ec7t trang web M\u1ea1ng hi\u1ec3n th\u1ecb v\u00e0 s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng M\u1ea1ng hi\u1ec3n th\u1ecb.<\/span><\/p>\n Hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng ho\u1eb7c trang web tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a b\u1ea1n khi h\u1ecd s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng kh\u00e1c ho\u1eb7c duy\u1ec7t trang web tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng kh\u00e1c.<\/span><\/p>\n Hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho ng\u01b0\u1eddi d\u00f9ng trong qu\u00e1 kh\u1ee9 c\u1ee7a b\u1ea1n khi h\u1ecd theo d\u00f5i t\u00ecm ki\u1ebfm cho nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n tr\u00ean Google, sau khi r\u1eddi kh\u1ecfi trang web c\u1ee7a b\u1ea1n.<\/span><\/p>\n Hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi video ho\u1eb7c k\u00eanh YouTube c\u1ee7a b\u1ea1n khi h\u1ecd s\u1eed d\u1ee5ng YouTube v\u00e0 duy\u1ec7t video, trang web v\u00e0 \u1ee9ng d\u1ee5ng M\u1ea1ng hi\u1ec3n th\u1ecb.<\/span><\/p>\n \u0110\u1ed1i t\u01b0\u1ee3ng c\u1ee7a remarketing \u0111\u1ec1u l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n d\u00f9 \u00edt hay nhi\u1ec1u. N\u00ean c\u00e1c qu\u1ea3ng c\u00e1o, n\u1ed9i dung \u0111\u1eebng h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c gi\u1edbi thi\u1ec7u n\u1eefa. Thay v\u00e0o \u0111\u00f3 h\u00e3y t\u1eadp trung v\u00e0o vi\u1ec7c nh\u1ea5n m\u1ea1nh v\u00e0o c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi n\u1ed9i dung \u0111\u01a1n gi\u1ea3n, d\u1ec5 hi\u1ec3u.<\/span><\/p>\n Mu\u1ed1n gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng trong nh\u1eefng qu\u1ea3ng c\u00e1o remarketing c\u1ee7a b\u1ea1n th\u00ec \u0111\u1eebng s\u1ea3n ph\u1ea9m n\u00e0o c\u0169ng mu\u1ed1n g\u1ee3i \u00fd.<\/span><\/p>\n D\u1ec5 hi\u1ec3u h\u01a1n th\u00ec h\u00e3y \u0111\u01b0a ra nh\u1eefng qu\u1ea3ng c\u00e1o c\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng v\u00e0 th\u1eddi gian c\u00f3 h\u1ea1n. T\u1ee9c l\u00e0 th\u00f4i th\u00fac ng\u01b0\u1eddi mua ph\u1ea3i h\u00e0nh \u0111\u1ed9ng nhanh ch\u00f3ng n\u1ebfu kh\u00f4ng s\u1ebd b\u1ecf l\u1ee1 m\u1ed9t c\u01a1 h\u1ed9i mua s\u1eafm r\u1ea5t h\u1eddi.\u00a0<\/span><\/p>\n Kh\u00f4ng c\u00f3 g\u00ec thu h\u00fat v\u00e0 d\u1ec5 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng b\u1eb1ng c\u00e1c m\u00e3 gi\u1ea3m gi\u00e1 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nh\u1ea5t l\u00e0 khi h\u1ecd \u0111\u00e3 c\u00f3 s\u1ef1 quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u01b0\u1edbc \u0111\u00f3. H\u00e3y l\u1ed3ng gh\u00e9p c\u00e1c m\u00e3 gi\u1ea3m gi\u00e1 n\u00e0y v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh n\u1ebfu nh\u01b0 \u0111ang c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh.<\/span><\/p>\n V\u1edbi nh\u1eefng th\u00f4ng tin \u0111\u01b0\u1ee3c chia s\u1ebb tr\u00ean \u0111\u00e2y ANTO hy v\u1ecdng m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 gi\u1ea3i \u0111\u00e1p m\u1ed9t s\u1ed1 th\u1eafc m\u1eafc nh\u01b0: Remarketing l\u00e0 g\u00ec? L\u1ee3i \u00edch remarketing mang l\u1ea1i nh\u01b0 th\u1ebf n\u00e0o? C\u00f3 th\u1ec3 hi\u1ec3u s\u00e2u v\u00e0 t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 trong doanh nghi\u1ec7p. <\/span><\/p>\n Ngo\u00e0i ra, qua \u0111\u00e2y ch\u00fang ta s\u1ebd c\u00f2n c\u00f3 th\u00eam nhi\u1ec1u ki\u1ebfn th\u1ee9c li\u00ean quan v\u1ec1 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb l\u1ea1i \u0111ang \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng n\u00e0y. Remarketing c\u00f3 th\u1ec3 coi l\u00e0 gi\u1ea3i ph\u00e1p ti\u1ebfp th\u1ecb x\u00e2y d\u1ef1ng n\u00ean nh\u1eefng gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng cho s\u1ef1 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. ANTO ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n C\u00f4ng ty TNHH c\u00f4ng ngh\u1ec7 v\u00e0 truy\u1ec1n th\u00f4ng ANTO l\u00e0 \u0111\u01a1n v\u1ecb ti\u00ean phong trong vi\u1ec7c thi\u1ebft k\u1ebf Website chu\u1ea9n Marketing. T\u1ef1 h\u00e0o s\u1ebd l\u00e0 \u0111\u1ed1i t\u00e1c uy tin h\u00e0ng \u0111\u1ea7u c\u1ea3 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng l\u1eabn d\u1ecbch v\u1ee5.<\/span><\/p>\n<\/p>\n
Remarketing l\u00e0 g\u00ec?<\/b><\/h2>\n
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T\u1ea1i sao ph\u1ea3i s\u1eed d\u1ee5ng Remarketing?<\/b><\/h2>\n
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Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/b><\/h3>\n
Ti\u1ebfp c\u1eadn tr\u00ean quy m\u00f4 l\u1edbn<\/b><\/h3>\n
\u0110\u1eb7t gi\u00e1 hi\u1ec7u qu\u1ea3<\/b><\/h3>\n
Qu\u1ea3ng c\u00e1o d\u1ec5 d\u00e0ng<\/b><\/h3>\n
Kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb \u1edf n\u01a1i qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n<\/b><\/h3>\n
Ph\u00e2n lo\u1ea1i Remarketing<\/b><\/h2>\n
Ti\u1ebfp th\u1ecb l\u1ea1i chu\u1ea9n<\/b><\/h3>\n
Ti\u1ebfp th\u1ecb l\u1ea1i \u0111\u1ed9ng<\/b><\/h3>\n
Ti\u1ebfp th\u1ecb l\u1ea1i cho \u1ee9ng d\u1ee5ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/b><\/h3>\n
Danh s\u00e1ch ti\u1ebfp th\u1ecb l\u1ea1i cho qu\u1ea3ng c\u00e1o \u0111i k\u00e8m k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm<\/b><\/h3>\n
Ti\u1ebfp th\u1ecb l\u1ea1i video<\/b><\/h3>\n
C\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch Remarketing th\u00e0nh c\u00f4ng<\/b><\/h2>\n
Nh\u1ea5n m\u1ea1nh c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h3>\n
G\u1ee3i \u00fd nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1ch h\u00e0ng quan t\u00e2m<\/b><\/h3>\n
\u00c1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p c\u1ea5p thi\u1ebft, k\u1ecbp th\u1eddi<\/b><\/h3>\n
L\u1ed3ng gh\u00e9p c\u00e1c m\u00e3 gi\u1ea3m gi\u00e1\u00a0<\/b><\/h3>\n
K\u1ebft lu\u1eadn\u00a0<\/b><\/h2>\n