{"id":254144,"date":"2021-12-28T04:11:03","date_gmt":"2021-12-28T04:11:03","guid":{"rendered":"https:\/\/antods.com\/?p=254144"},"modified":"2021-12-28T04:11:03","modified_gmt":"2021-12-28T04:11:03","slug":"google-adwords-chien-luoc-quang-cao-hieu-qua","status":"publish","type":"post","link":"https:\/\/antods.com\/vi\/google-adwords-chien-luoc-quang-cao-hieu-qua\/","title":{"rendered":"GOOGLE ADWORDS – CHI\u1ebeN L\u01af\u1ee2C QU\u1ea2NG C\u00c1O HI\u1ec6U QU\u1ea2 CHO DOANH NGHI\u1ec6P\u00a0"},"content":{"rendered":"
Nh\u1eafc \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing Online kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc \u0111\u1ebfn Google Adwords – h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o th\u00f4ng minh v\u1edbi nhi\u1ec1u \u01b0u \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i, mang l\u1ea1i hi\u1ec7u qu\u1ea3 tuy\u1ec7t v\u1eddi cho doanh nghi\u1ec7p. V\u1eady Google Adwords l\u00e0 g\u00ec v\u00e0 l\u1ee3i \u00edch to l\u1edbn m\u00e0 n\u00f3 mang l\u1ea1i cho doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3 nh\u01b0 th\u1ebf n\u00e0o? H\u00e3y c\u00f9ng ANTO t\u00ecm hi\u1ec3u qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/span><\/p>\n Google Adwords – Chi\u1ebfn L\u01b0\u1ee3c Qu\u1ea3ng C\u00e1o Hi\u1ec7u Qu\u1ea3 Cho Doanh Nghi\u1ec7p<\/p><\/div>\n Google adwords l\u00e0 g\u00ec?\u00a0<\/b><\/p>\n Google Adwords l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn tr\u1ea3 ph\u00ed. N\u00f3 cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p ch\u1ea1y qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o chi\u1ebfn d\u1ecbch theo nhi\u1ec1u h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c nhau v\u1edbi m\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng l\u00e0: T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng, mang v\u1ec1 l\u1ee3i nhu\u1eadn. Qu\u1ea3ng c\u00e1o Google s\u1ebd hi\u1ec3n th\u1ecb \u1edf \u0111\u1ea7u v\u00e0 cu\u1ed1i trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/span><\/p>\n \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 k\u00eanh qu\u1ea3ng c\u00e1o mang v\u1ec1 k\u1ebft qu\u1ea3 cao v\u1edbi chi ph\u00ed \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u. (T\u1ea5t nhi\u00ean l\u00e0 trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n bi\u1ebft c\u00e1ch tri\u1ec3n khai)<\/span><\/p>\n Google adwords l\u00e0 g\u00ec?\u00a0<\/p><\/div>\n \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o theo d\u1ea1ng t\u00ecm ki\u1ebfm, h\u00ecnh th\u1ee9c n\u00e0y ch\u1ec9 ti\u1ebfp c\u1eadn \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a li\u00ean quan tr\u00ean Google.<\/span><\/p>\n M\u1eabu qu\u1ea3ng c\u00e1o m\u00e0 b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp s\u1ebd hi\u1ec3n th\u1ecb \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng khi h\u1ecd t\u00ecm ki\u1ebfm 1 t\u1eeb kh\u00f3a n\u00e0o \u0111\u00f3\u00a0<\/span><\/p>\n Google \u01b0u ti\u00ean l\u00ean t\u1edbi 4 v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o: \u1edf \u0111\u1ea7u trang ho\u1eb7c cu\u1ed1i trang t\u00ecm ki\u1ebfm.<\/span><\/p>\n Lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o gi\u00fap t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o \u1ea5n t\u01b0\u1ee3ng k\u00edch th\u00edch t\u00f2 m\u00f2 v\u00e0 nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd quan t\u00e2m th\u00f4ng qua c\u00e1c banner hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c website n\u1eb1m trong m\u1ea1ng l\u01b0\u1edbi \u0111\u1ed1i t\u00e1c c\u1ee7a Google.<\/span><\/p>\n Qu\u1ea3ng c\u00e1o \u1edf nh\u1eefng banner n\u00e0y s\u1ebd:<\/span><\/p>\n Youtube c\u0169ng l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a Google v\u1edbi l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u00f4ng \u0111\u1ea3o, m\u1ea1ng l\u01b0\u1edbi chia s\u1ebb video l\u1edbn nh\u1ea5t hi\u1ec7n nay. Ch\u00ednh v\u00ec th\u1ebf Google c\u0169ng s\u1ebd t\u1eadn d\u1ee5ng, kh\u00f4ng b\u1ecf qua vi\u1ec7c khai th\u00e1c qu\u1ea3ng c\u00e1o \u1edf \u0111\u00e2y.<\/span><\/p>\n Video Ads xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc ho\u1eb7c trong khi video n\u00e0o \u0111\u00f3 \u0111\u01b0\u1ee3c ph\u00e1t, b\u1ea1n c\u00f3 th\u1ec3 skip ho\u1eb7c c\u00f3 nh\u1eefng video 6 gi\u00e2y b\u1ea1n ph\u1ea3i xem h\u1ebft.<\/span><\/p>\n Qu\u1ea3ng c\u00e1o Video Ads c\u0169ng xu\u1ea5t hi\u1ec7n khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a tr\u00ean Youtube hay tr\u00ean Youtube feed giao di\u1ec7n \u0111i\u1ec7n tho\u1ea1i.<\/span><\/p>\n \u0110\u00e2y l\u00e0 xu h\u01b0\u1edbng qu\u1ea3ng c\u00e1o th\u00edch h\u1ee3p v\u1edbi nh\u1eefng doanh nghi\u1ec7p, c\u00e1 nh\u00e2n c\u00f3 website tr\u1ef1c tuy\u1ebfn (online store).<\/span><\/p>\n \u0110\u00e2y l\u00e0 s\u1ea3n ph\u1ea9m m\u00e0 Google x\u00e2y d\u1ef1ng v\u1edbi quy\u1ebft t\u00e2m tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u1edbi tr\u1ea3i nghi\u1ec7m t\u00ecm ki\u1ebfm, mua h\u00e0ng kh\u00f4ng thua k\u00e9m c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u nh\u01b0 Amazon, Ebay\u2026<\/span><\/p>\n Lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o n\u00e0y lu\u00f4n \u0111\u01b0\u1ee3c \u01b0u ti\u00ean v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb \u0111\u1ea7u ti\u00ean trong trang t\u00ecm ki\u1ebfm<\/span><\/p>\n 1.Qu\u1ea3ng c\u00e1o google adwords cho ph\u00e9p b\u1ea1n xu\u1ea5t hi\u1ec7n \u0111\u00fang l\u00fac khi kh\u00e1ch h\u00e0ng c\u1ea7n: ch\u1ec9 m\u1ea5t \u00edt h\u01a1n 10 ph\u00fat qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n tr\u00ean trang nh\u1ea5t c\u1ee7a google<\/span><\/p>\n 2.Ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch th\u00f4ng qua h\u1ec7 th\u1ed1ng b\u00e1o c\u00e1o chi ti\u1ebft.<\/span><\/p>\n 3.Ng\u00e2n s\u00e1ch linh ho\u1ea1t: gi\u00fap doanh nghi\u1ec7p theo d\u00f5i ng\u00e2n s\u00e1ch s\u1eed d\u1ee5ng h\u1eb1ng ng\u00e0y bao nhi\u00eau, l\u01b0\u1ee3ng traffic \u0111\u1ebfn v\u1edbi website v\u00e0 s\u1ed1 l\u01b0\u1ee3ng c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u00e3 mua s\u1ea3n ph\u1ea9m ho\u1eb7c \u0111\u0103ng k\u00fd. Gi\u00fap n\u1eafm r\u00f5 th\u00f4ng tin v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch marketing ph\u00f9 h\u1ee3p<\/span><\/p>\n 4. X\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau: l\u1ef1a ch\u1ecdn \u0111\u00fang t\u1eeb kh\u00f3a qu\u1ea3ng c\u00e1o google v\u00e0 m\u1eabu qu\u1ea3ng c\u00e1o s\u1ebd gi\u00fap th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n \u0111\u1ebfn \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ngay khi h\u1ecd \u0111ang t\u00ecm ki\u1ebfm.<\/p>\n 5.Chi ph\u00ed th\u1ea5p hi\u1ec7u qu\u1ea3 cao. Ch\u1ea1y qu\u1ea3ng c\u00e1o google adwords ch\u1ec9 hi\u1ec3n th\u1ecb khi ng\u01b0\u1eddi d\u00f9ng c\u00f3 nhu c\u1ea7u t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 ch\u1ec9 khi n\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00f3 click v\u00e0o m\u1eabu qu\u1ea3ng c\u00e1o tr\u00ean google, m\u1edbi t\u00ednh ph\u00ed m\u00e0 doanh nghi\u1ec7p ph\u1ea3i tr\u1ea3.<\/span><\/p>\n L\u1ee3i \u00edch google adwords mang l\u1ea1i?<\/p><\/div>\n Qu\u1ea3ng c\u00e1o website tr\u00ean n\u1ec1n t\u1ea3ng Google Adwords l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau c\u00f9ng v\u1edbi nhi\u1ec1u m\u1ee9c chi ph\u00ed cho doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn.\u00a0<\/span><\/p>\n \u0110\u00e2y l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t b\u1ea1n c\u1ea7n \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. N\u1ebfu b\u1ea1n \u0111ang s\u1edf h\u1eefu trong tay m\u1ed9t website, h\u00e3y th\u1eed ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Google adwords b\u1ea1n s\u1ebd th\u1ea5y l\u01b0\u1ee3t traffic t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3, vi\u1ec7c tri\u1ec3n khai kinh doanh hi\u1ec7u qu\u1ea3 tr\u00f4ng th\u1ea5y. N\u1ebfu b\u1ea1n v\u1eabn b\u0103n kho\u0103n ch\u01b0a bi\u1ebft l\u00e0m th\u1ebf n\u00e0o? H\u00e3y li\u00ean h\u1ec7 v\u1edbi ANTO ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n c\u00f9ng b\u1ea1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u b\u1ea1n mu\u1ed1n. ANTO ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n C\u00f4ng ty TNHH c\u00f4ng ngh\u1ec7 v\u00e0 truy\u1ec1n th\u00f4ng ANTO l\u00e0 \u0111\u01a1n v\u1ecb ti\u00ean phong trong vi\u1ec7c thi\u1ebft k\u1ebf Website chu\u1ea9n Marketing. T\u1ef1 h\u00e0o s\u1ebd l\u00e0 \u0111\u1ed1i t\u00e1c uy tin h\u00e0ng \u0111\u1ea7u c\u1ea3 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng l\u1eabn d\u1ecbch v\u1ee5.<\/span><\/p>\nC\u00e1c d\u1ea1ng qu\u1ea3ng c\u00e1o Google adwords<\/b><\/h2>\n
Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm Google Search<\/b><\/h3>\n
Google Display Network (GDN)<\/b><\/h3>\n
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Video Youtube Ads<\/b><\/h3>\n
Google Shopping Ads<\/b><\/h3>\n
L\u1ee3i \u00edch google adwords mang l\u1ea1i?<\/b><\/h2>\n
Nh\u1eefng l\u01b0u \u00fd khi ch\u1ea1y qu\u1ea3ng c\u00e1o Google<\/b><\/h2>\n
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K\u1ebft lu\u1eadn<\/b><\/h2>\n