{"id":254068,"date":"2021-12-21T07:17:29","date_gmt":"2021-12-21T07:17:29","guid":{"rendered":"https:\/\/antods.com\/?p=254068"},"modified":"2021-12-21T07:17:29","modified_gmt":"2021-12-21T07:17:29","slug":"5-chien-luoc-marketing-cuc-hot","status":"publish","type":"post","link":"https:\/\/antods.com\/vi\/5-chien-luoc-marketing-cuc-hot\/","title":{"rendered":"5 CHI\u1ebeN L\u01af\u1ee2C MARKETING C\u1ef0C HOT HI\u1ec6N NAY M\u00c0 DOANH NGHI\u1ec6P C\u1ea6N BI\u1ebeT"},"content":{"rendered":"
Vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m, c\u00e1c doanh nghi\u1ec7p l\u00e0 m\u1ed9t \u0111i\u1ec1u v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft n\u1ebfu kh\u00f4ng doanh nghi\u1ec7p s\u1ebd b\u1ecb m\u1ea5t ph\u01b0\u01a1ng h\u01b0\u1edbng d\u1eabn \u0111\u1ebfn vi\u1ec7c l\u00e3ng ph\u00ed ti\u1ec1n b\u1ea1c cho c\u00e1c k\u00eanh kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3.<\/span><\/p>\n C\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng cao l\u00e0m m\u1ea5t h\u1ebft kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0o \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p l\u00e0 r\u1ea5t quan tr\u1ecdng. B\u00e0i vi\u1ebft sau \u0111\u00e2y ANTO xin chia s\u1ebb l\u1ea1i nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 c\u1ef1c hot hi\u1ec7n nay. C\u00f9ng tham kh\u1ea3o nh\u00e9!<\/span><\/p>\n Marketing l\u00e0 t\u1ed5 h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m k\u1ebft n\u1ed1i gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. N\u00f3i c\u00e1ch kh\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing thu h\u00fat kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n Chi\u1ebfn l\u01b0\u1ee3c marketing ch\u00ednh l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb t\u1ed5ng th\u1ec3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 th\u1ec3 gi\u00fap ti\u1ebfp c\u1eadn nhi\u1ec1u h\u01a1n v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi trong m\u1ed9t kho\u1ea3ng th\u1eddi gian n\u00e0o \u0111\u00f3 v\u00e0 chuy\u1ec3n h\u1ecd th\u00e0nh nh\u1eefng kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n Ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Marketing, t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o v\u00e0 cung c\u1ea5p n\u1ed9i dung gi\u00e1 tr\u1ecb, ph\u00f9 h\u1ee3p \u0111\u1ec3 thu h\u00fat v\u00e0 duy tr\u00ec s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng. Nu\u00f4i d\u01b0\u1ee1ng nh\u1eadn th\u1ee9c, ni\u1ec1m tin, thi\u1ec7n c\u1ea3m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. Gi\u00fap truy\u1ec1n t\u1ea3i n\u1ed9i dung b\u1eb1ng nhi\u1ec1u c\u00e1ch th\u1ee9c nh\u01b0 infographics (h\u00ecnh th\u1ee9c \u0111\u1ed3 h\u1ecda tr\u1ef1c quan, s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng tin), trang web, podcast, video, blog, case studies, user-generated content (n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o), h\u1ed9i th\u1ea3o tr\u00ean web v\u00e0 s\u00e1ch \u0111i\u1ec7n t\u1eed.<\/span><\/p>\n Ti\u1ebfp th\u1ecb n\u1ed9i dung mang l\u1ea1i hi\u1ec7u qu\u1ea3 b\u1edfi n\u00f3 mang l\u1ea1i 3 nh\u00f3m l\u1ee3i \u00edch sau cho doanh nghi\u1ec7p:<\/span><\/p>\n – Kh\u00e1ch h\u00e0ng: T\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng; m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng; l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t c\u1ed9ng \u0111\u1ed3ng b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u; gi\u00fap c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/span><\/p>\n – Doanh thu: Ti\u1ebft ki\u1ec7m chi ph\u00ed; th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn<\/span><\/p>\n – Th\u01b0\u01a1ng hi\u1ec7u: T\u0103ng s\u1ef1 nh\u1eadn di\u1ec7n v\u00e0 c\u1ee7ng c\u1ed1 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n S\u1ef1 ra \u0111\u1eddi v\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i (social media) \u0111\u00e3 g\u00e2y ra m\u1ed9t s\u1ef1 thay \u0111\u1ed5i trong c\u00e1ch ti\u1ebfp th\u1ecb lan truy\u1ec1n (viral marketing). Gi\u00fap th\u00fac \u0111\u1ea9y d\u1ee5ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c nhi\u1ec1u c\u00f4ng ty s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 ti\u1ebfp th\u1ecb cho doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/span><\/p>\n Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 l\u00e0m cho h\u1ecd mu\u1ed1n chia s\u1ebb ch\u00fang tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd, gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp.<\/span><\/p>\n Chia s\u1ebb n\u1ed9i dung, video v\u00e0 h\u00ecnh \u1ea3nh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn n\u1ed7 l\u1ef1c T\u1ed1i \u01b0u h\u00f3a C\u00f4ng c\u1ee5 T\u00ecm ki\u1ebfm (SEO) \u1edf ch\u1ed7 ch\u00fang th\u01b0\u1eddng l\u00e0m t\u0103ng m\u1ee9c \u0111\u1ed9 li\u00ean quan trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm trong c\u00e1c m\u1ea1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Twitter, YouTube v\u00e0 Instagram v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google.<\/span><\/p>\n Ph\u01b0\u01a1ng th\u1ee9c n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i tr\u1ea3 ti\u1ec1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c, bao g\u1ed3m c\u00e1c b\u00e0i vi\u1ebft qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c trang tin \u0111i\u1ec7n t\u1eed, b\u00e0i \u0111\u0103ng c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng c\u00f3 li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, qu\u1ea3ng c\u00e1o PPC (Per-Pay-Click),\u2026<\/span><\/p>\n Facebook, Instagram, YouTube, LinkedIn, Twitter, Snapchat v\u00e0 Pinterest l\u00e0 nh\u1eefng k\u00eanh ho\u1ea1t \u0111\u1ed9ng h\u00e0ng \u0111\u1ea7u cho qu\u1ea3ng c\u00e1o m\u1ea1ng x\u00e3 h\u1ed9i tr\u1ea3 ph\u00ed. M\u1ed7i k\u00eanh s\u1ebd cung c\u1ea5p t\u00e0i kho\u1ea3n cho doanh nghi\u1ec7p, \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o qu\u1ea3ng c\u00e1o ho\u1eb7c qu\u1ea3ng b\u00e1 r\u1ed9ng h\u01a1n c\u00e1c b\u00e0i \u0111\u0103ng c\u00f3 s\u1eb5n.<\/span><\/p>\n \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing th\u00f4ng minh ph\u1ed5 bi\u1ebfn d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf. T\u1eadn d\u1ee5ng \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1c d\u1ecbch v\u1ee5\/s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u01a1n v\u1ecb m\u00ecnh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp th\u1ecb v\u00ec th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 v\u00e0 ch\u00ednh n\u00f3 mang l\u1ea1i l\u1ee3i \u00edch cho c\u1ed9ng \u0111\u1ed3ng.<\/span><\/p>\n C\u00f9ng l\u00fac \u0111\u00f3 ch\u00ednh quy\u1ec1n \u0111\u1ecba ph\u01b0\u01a1ng c\u0169ng s\u1ebd ti\u1ebfp th\u1ecb cho b\u1ea1n nhi\u1ec1u h\u01a1n tr\u00ean \u0111a d\u1ea1ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n nh\u1eb1m thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng. L\u00fac n\u00e0y c\u00f3 th\u1ec3 n\u00f3i hi\u1ec7u qu\u1ea3 marketing r\u1ea5t l\u1edbn v\u1eeba ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m v\u1eeba ph\u00e1t tri\u1ec3n ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p<\/span><\/p>\n \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing c\u01a1 b\u1ea3n v\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t. Doanh nghi\u1ec7p l\u1edbn hay nh\u1ecf c\u0169ng \u0111\u1ec1u th\u1ef1c hi\u1ec7n b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp \u0111\u1ec3 g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng doanh nghi\u1ec7p t\u1eeb x\u01b0a \u0111\u1ebfn nay. B\u1eb1ng c\u00e1ch g\u1eb7p m\u1eb7t tr\u1ef1c ti\u1ebfp kh\u00e1ch h\u00e0ng \u0111\u1ec3 cung c\u1ea5p cho h\u1ecd th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 th\u00f4ng qua vi\u1ec7c tr\u00ecnh di\u1ec5n t\u00ednh n\u0103ng, c\u00f4ng d\u1ee5ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng s\u1ea3n ph\u1ea9m \u0111\u00f3. Tuy chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 th\u1ec3 \u00edt t\u1ed1n chi ph\u00ed song l\u1ea1i \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i c\u00f3 \u0111\u1ed9i\u00a0 ng\u0169 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00f3 k\u1ef9 n\u0103ng t\u1ed1t, h\u01b0\u1edbng ngo\u1ea1i \u0111\u1ec3 c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng ch\u1ecdn l\u1ef1a s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u01a1n v\u1ecb m\u00ecnh.<\/span><\/p>\n Tr\u00ean th\u1ef1c t\u1ebf, Marketing ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng cho doanh nghi\u1ec7p. V\u00e0 hi\u1ec7n nay c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 v\u00e0 t\u00e0i nguy\u00ean s\u1eb5n c\u00f3 \u0111\u1ec3 gi\u00fap b\u1ea1n th\u00e0nh c\u00f4ng. ANTO hy v\u1ecdng r\u1eb1ng b\u00e0i vi\u1ebft tr\u00ean s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ecbnh h\u01b0\u1edbng, l\u1ef1a ch\u1ecdn cho m\u00ecnh m\u1ed9t ph\u01b0\u01a1ng \u00e1n cho chi\u1ebfn l\u01b0\u1ee3c Marketing ph\u00f9 h\u1ee3p \u0111\u1ec3 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u0103ng nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/span><\/p>\n C\u00f4ng ty TNHH c\u00f4ng ngh\u1ec7 v\u00e0 truy\u1ec1n th\u00f4ng ANTO l\u00e0 \u0111\u01a1n v\u1ecb ti\u00ean phong trong vi\u1ec7c thi\u1ebft k\u1ebf Website chu\u1ea9n Marketing. T\u1ef1 h\u00e0o s\u1ebd l\u00e0 \u0111\u1ed1i t\u00e1c uy tin h\u00e0ng \u0111\u1ea7u c\u1ea3 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng l\u1eabn d\u1ecbch v\u1ee5.<\/span><\/p>\n<\/p>\n
Chi\u1ebfn l\u01b0\u1ee3c Marketing l\u00e0 g\u00ec?<\/b><\/h2>\n
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T\u1ea7m quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing\u00a0<\/b><\/h2>\n
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Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ef1c hot doanh nghi\u1ec7p c\u1ea7n bi\u1ebft\u00a0<\/b><\/h2>\n
Ti\u1ebfp th\u1ecb n\u1ed9i dung (Content marketing)<\/b><\/h3>\n
Social media v\u00e0 viral marketing<\/b><\/h3>\n
Qu\u1ea3ng c\u00e1o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n<\/b><\/h3>\n
T\u1eadn d\u1ee5ng truy\u1ec1n th\u00f4ng \u0111\u1ecba ph\u01b0\u01a1ng<\/b><\/h3>\n
B\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp<\/b><\/h3>\n
K\u1ebft lu\u1eadn\u00a0<\/b><\/h2>\n