{"id":253830,"date":"2021-11-25T09:56:03","date_gmt":"2021-11-25T09:56:03","guid":{"rendered":"https:\/\/antods.com\/?p=253830"},"modified":"2021-11-25T09:56:03","modified_gmt":"2021-11-25T09:56:03","slug":"8-chi-so-do-luong-website-tren-bao-cao-analytics","status":"publish","type":"post","link":"https:\/\/antods.com\/vi\/8-chi-so-do-luong-website-tren-bao-cao-analytics\/","title":{"rendered":"8 CH\u1ec8 S\u1ed0 \u0110O L\u01af\u1edcNG WEBSITE TR\u00caN B\u00c1O C\u00c1O ANALYTICS M\u00c0 B\u1ea0N N\u00caN BI\u1ebeT"},"content":{"rendered":"
Website l\u00e0 n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn, ch\u00eca kh\u00f3a k\u1ebft n\u1ed1i gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi website c\u0169ng l\u00e0 c\u00f4ng c\u1ee5 c\u00f3 vai tr\u00f2 to l\u1edbn trong vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing nh\u01b0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, qu\u1ea3ng c\u00e1o, b\u00e1n h\u00e0ng,… V\u1eady l\u00e0m sao \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c website c\u00f3 \u0111ang ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3? H\u00e3y c\u00f9ng ANTO t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c <\/span>ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng website<\/strong> tr\u00ean b\u00e1o c\u00e1o Analytics<\/strong> qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/span><\/p>\n 8 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng Website m\u00e0 b\u1ea1n n\u00ean bi\u1ebft<\/p><\/div>\n Traffic l\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean v\u00e0o Website. Cho bi\u1ebft s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n khi h\u1ecd t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 tr\u00ean google. Ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 r\u1ea5t quan tr\u1ecdng, l\u00e0 ti\u1ec1n \u0111\u1ec1 \u0111\u1ec3 nhi\u1ec1u doanh nghi\u1ec7p t\u0103ng \u0111\u1ed9 nh\u1eadn bi\u1ebft trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/span><\/p>\n Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng Website – Traffic<\/p><\/div>\n L\u01b0u l\u01b0\u1ee3ng traffic c\u00e0ng cao, cho th\u1ea5y website \u0111ang d\u1ea7n l\u1edbn m\u1ea1nh, nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u t\u0103ng cao v\u00e0 \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u00e1nh gi\u00e1 cao c\u1ee7a google. D\u1ec5 d\u00e0ng l\u1ecdt top trang \u0111\u1ea7u t\u00ecm ki\u1ebfm c\u00e1c t\u1eeb kh\u00f3a v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c doanh thu l\u1edbn. B\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng ch\u1ec9 s\u1ed1 n\u00e0y b\u1eb1ng Ahrefs, th\u00f4ng tin s\u1ebd \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt chi ti\u1ebft, nhanh nh\u1ea5t v\u1ec1 ch\u1ec9 s\u1ed1 bi\u1ebfn \u0111\u1ed5i n\u00e0y <\/span><\/p>\n Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng website – Phi\u00ean truy c\u1eadp l\u00e0 m\u1ed9t nh\u00f3m c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi trang web c\u1ee7a b\u1ea1n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c t\u01b0\u01a1ng t\u00e1c tr\u00ean trang nh\u01b0: xem trang, nh\u1ea5p chu\u1ed9t, \u0111i\u1ec3n bi\u1ec3u m\u1eabu,tham kh\u1ea3o s\u1ea3n ph\u1ea9m,\u2026di\u1ec5n ra trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. Trong Google Analytics \u1edf ch\u1ebf \u0111\u1ed9 m\u1eb7c \u0111\u1ecbnh th\u00ec khung th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh l\u00e0 30 ph\u00fat. \u0110i\u1ec1u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i th\u1eddi gian theo nhu c\u1ea7u ri\u00eang.<\/span> M\u1ed9t phi\u00ean truy c\u1eadp c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u l\u1ea7n xem trang, t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/span><\/p>\n Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng website tr\u00ean b\u00e1o c\u00e1o Analytics<\/p><\/div>\n Visitor l\u00e0 t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi truy c\u1eadp v\u00e0o website trong c\u00f9ng m\u1ed9t th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. L\u01b0u l\u01b0\u1ee3ng n\u00e0y \u0111\u01b0\u1ee3c t\u00ednh theo Lan IP hay m\u00e1y t\u00ednh truy c\u1eadp. Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 m\u1edf nhi\u1ec1u tab, xem nhi\u1ec1u page, hay xem l\u1ea1i nhi\u1ec1u l\u1ea7n cho \u0111\u1ebfn khi b\u1ea1n k\u1ebft th\u00fac t\u1ea5t c\u1ea3.<\/span><\/p>\n N\u1ebfu m\u1ed9t thi\u1ebft b\u1ecb m\u00e1y t\u00ednh qu\u00e1 nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c nhau truy c\u1eadp v\u00e0 s\u1eed d\u1ee5ng chung m\u1ed9t tr\u00ecnh duy\u1ec7t \u0111\u1ec3 v\u00e0o c\u00f9ng m\u1ed9t website n\u00e0o \u0111\u00f3 th\u00ec ch\u1ec9 \u0111\u01b0\u1ee3c ghi nh\u1eadn l\u00e0 m\u1ed9t visitor.\u00a0<\/span><\/p>\n Nh\u01b0ng n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean x\u00f3a l\u1ecbch s\u1eed cookie tr\u00ecnh duy\u1ec7t, th\u00ec c\u00e1c l\u01b0\u1ee3t truy c\u1eadp v\u00e0o m\u1ed9t website l\u1ea1i \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 c\u1ee7a nh\u1eefng visitor kh\u00e1c nhau.\u00a0<\/span><\/p>\n New Visitor (Ng\u01b0\u1eddi d\u00f9ng m\u1edbi): l\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u1ea7n \u0111\u1ea7u truy c\u1eadp trang web c\u1ee7a b\u1ea1n trong ph\u1ea1m vi ng\u00e0y \u0111\u00e3 ch\u1ecdn.<\/span><\/p>\n Returning Visitor (Ng\u01b0\u1eddi d\u00f9ng quay l\u1ea1i): l\u00e0 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c ghi nh\u1eadn khi ai \u0111\u00f3 c\u00f3 d\u1eef li\u1ec7u cookie tr\u00ean tr\u00ecnh duy\u1ec7t ho\u1eb7c thi\u1ebft b\u1ecb \u0111\u00e3 t\u1eebng truy c\u1eadp v\u00e0o website tr\u01b0\u1edbc \u0111\u00f3.<\/span><\/p>\n Website th\u01b0\u1eddng cung c\u1ea5p nhi\u1ec1u trang n\u1ed9i dung, \u0111i\u1ec1u h\u01b0\u1edbng hi\u1ec3n th\u1ecb th\u00f4ng qua m\u1ed9t \u0111\u01b0\u1eddng link (url) kh\u00e1c nhau. M\u1ed7i l\u01b0\u1ee3t truy c\u1eadp v\u00e0o m\u1ed9t \u0111\u01b0\u1eddng link n\u1ed9i dung tr\u00ean website s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 m\u1ed9t l\u1ea7n xem trang, k\u1ec3 c\u1ea3 khi truy c\u1eadp l\u1eb7p l\u1ea1i \u0111\u01b0\u1eddng link \u0111\u00f3 trong c\u00f9ng m\u1ed9t kho\u1ea3ng th\u1eddi gian.<\/span><\/p>\n Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng Website c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 Google Analytics, s\u1ebd gi\u00fap b\u1ea1n s\u1eafp x\u1ebfp l\u1ea1i nh\u1eefng trang theo m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn theo s\u1ed1 l\u1ea7n xem trang. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c qu\u1ea3n tr\u1ecb vi\u00ean x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau h\u01b0\u1edbng t\u1edbi, t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung. T\u00ecm c\u00e1c k\u1ebf ho\u1ea1ch n\u1ed9i dung chu\u1ea9n x\u00e1c v\u1edbi t\u1eeb kh\u00f3a v\u00e0 topic m\u00e0 ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m nhi\u1ec1u nh\u1ea5t<\/span><\/p>\n Time on site \u0111\u01b0\u1ee3c g\u1ecdi v\u1eafn t\u1eaft l\u00e0 th\u1eddi gian tr\u00ean trang. Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng Website n\u00e0y cho bi\u1ebft th\u1eddi gian trung b\u00ecnh kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i tr\u00ean trang website c\u1ee7a b\u1ea1n. N\u1ebfu l\u01b0\u1ee3ng th\u1eddi gian c\u00e0ng cao cho th\u1ea5y b\u1ea1n \u0111\u00e3 v\u00e0 \u0111ang x\u00e2y d\u1ef1ng website th\u00e0nh c\u00f4ng. C\u00f2n ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu t\u1ec9 l\u1ec7 n\u00e0y th\u1ea5p, b\u1ea1n n\u00ean xem x\u00e9t l\u1ea1i, c\u1ea7n c\u00f3 h\u01b0\u1edbng \u0111i\u1ec1u ch\u1ec9nh, kh\u1eafc ph\u1ee5c l\u1ea1i sao cho ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n N\u1ed9i dung h\u1eefu \u00edch, giao di\u1ec7n thu h\u00fat l\u00e0 y\u1ebfu t\u1ed1 v\u00f4 c\u00f9ng quan tr\u1ecdng. C\u1ea7n t\u1ed1i \u01b0u l\u1ea1i \u0111\u1ec3 thu h\u00fat th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng, gi\u00fap h\u1ecd \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n, th\u1ecfa m\u00e3n h\u01a1n.<\/span><\/p>\n \u0110\u1ec3 \u0111o l\u01b0\u1eddng ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng Website Time on site, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Google Analytic. N\u00f3 s\u1ebd hi\u1ec3n th\u1ecb c\u1ee5 th\u1ec3 l\u01b0\u1ee3ng th\u1eddi gian trung b\u00ecnh m\u1ed7i trang, gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng \u0111\u01b0a ra gi\u1ea3i ph\u00e1p kh\u1eafc ph\u1ee5c ph\u00f9 h\u1ee3p<\/span><\/p>\n Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng Website – Bounce Rate c\u00f3 ngh\u0129a l\u00e0 t\u1ef7 l\u1ec7 tho\u00e1t trang. T\u1ef7 l\u1ec7 n\u00e0y \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 ph\u1ea7n tr\u0103m nh\u1eefng ng\u01b0\u1eddi truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n nh\u01b0ng kh\u00f4ng ph\u00e1t sinh th\u00eam t\u01b0\u01a1ng t\u00e1c n\u00e0o.\u00a0<\/span><\/p>\n Ch\u1ec9 s\u1ed1 n\u00e0y cung c\u1ea5p nh\u1eefng th\u00f4ng tin chi ti\u1ebft v\u1ec1 hi\u1ec7u su\u1ea5t ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung tr\u00ean trang web. Vi\u1ec7c gi\u1ea3i t\u1ef7 l\u1ec7 tho\u00e1t trang s\u1ebd gi\u00fap cho l\u01b0\u1ee3t traffic c\u0169ng nh\u01b0 pageview t\u0103ng, t\u1eeb \u0111\u00f3 m\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u0169ng t\u0103ng cao.<\/span><\/p>\n Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng Website – Bounce Rate (T\u1ef7 l\u1ec7 tho\u00e1t)<\/p><\/div>\n Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng Website n\u00e0y l\u00e0 s\u1ed1 li\u1ec7u gi\u00fap b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c ngu\u1ed3n kh\u00e1ch h\u00e0ng truy c\u1eadp \u0111\u1ebfn t\u1eeb \u0111\u00e2u: t\u1eeb H\u00e0 N\u1ed9i, TP. H\u1ed3 Ch\u00ed Minh hay c\u00e1c t\u1ec9nh kh\u00e1c, s\u1ed1 l\u01b0\u1ee3ng truy c\u1eadp, th\u1eddi gian xem trang\u2026<\/span><\/p>\n Th\u00f4ng qua ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng Website Google Analytic, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u c\u1ee5 th\u1ec3 v\u00e0o t\u1eebng \u0111\u1ecba \u0111i\u1ec3m trong danh s\u00e1ch \u0111\u1ec3 hi\u1ec3u th\u00eam th\u00f4ng tin chi ti\u1ebft. Ch\u1ec9 s\u1ed1 n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cao.<\/span><\/p>\n L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o website \u0111\u01b0\u1ee3c chia th\u00e0nh nhi\u1ec1u lo\u1ea1i kh\u00e1c nhau d\u1ef1a tr\u00ean nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau. Sau \u0111\u00e2y l\u00e0 c\u00e1c ngu\u1ed3n truy c\u1eadp ch\u00ednh b\u1ea1n c\u1ea7n ch\u00fa \u00fd:<\/span><\/p>\n Vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t Website th\u00e0nh c\u00f4ng, th\u00e2n thi\u1ec7n, mang t\u00ednh chuy\u00ean nghi\u1ec7p cao kh\u00f4ng ph\u1ea3i d\u1ec5. M\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft v\u00e0 quan t\u00e2m t\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng website \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng tr\u00ean website. <\/span><\/p>\n Hi\u1ec3u r\u00f5 c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng website n\u00e0y s\u1ebd gi\u00fap c\u00e1c ch\u1ee7 website d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u00fd ngh\u0129a c\u1ee7a c\u00e1c lo\u1ea1i b\u00e1o c\u00e1o tr\u00ean website nh\u01b0: B\u00e1o c\u00e1o truy c\u1eadp, b\u00e1o c\u00e1o kh\u00e1ch h\u00e0ng, b\u00e1o c\u00e1o chuy\u1ec3n \u0111\u1ed5i, b\u00e1o c\u00e1o doanh thu… T\u1eeb \u0111\u00f3 k\u1ecbp th\u1eddi \u0111\u01b0a ra nh\u1eefng ph\u01b0\u01a1ng \u00e1n t\u1ed1i \u01b0u website, n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh tr\u00ean k\u00eanh website online, l\u1ef1a ch\u1ecdn \u0111\u01b0a ra m\u1ee5c ti\u00eau, \u0111\u1ecbnh h\u01b0\u1edbng ph\u00f9 h\u1ee3p cho t\u1eebng tr\u01b0\u1eddng h\u1ee3p. ANTO mong b\u00e0i vi\u1ebft v\u1ec1 nh\u1eefng ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng website tr\u00ean b\u00e1o c\u00e1o Analytics tr\u00ean s\u1ebd h\u1eefu \u00edch v\u1edbi c\u00e1c b\u1ea1n. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng.<\/span><\/p>\n C\u00f4ng ty TNHH c\u00f4ng ngh\u1ec7 v\u00e0 truy\u1ec1n th\u00f4ng ANTO l\u00e0 \u0111\u01a1n v\u1ecb ti\u00ean phong trong vi\u1ec7c thi\u1ebft k\u1ebf Website chu\u1ea9n Marketing. T\u1ef1 h\u00e0o s\u1ebd l\u00e0 \u0111\u1ed1i t\u00e1c uy tin h\u00e0ng \u0111\u1ea7u c\u1ea3 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng l\u1eabn d\u1ecbch v\u1ee5.<\/span><\/p>\n1. Traffic (L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp)<\/b><\/h2>\n
2. Session (Phi\u00ean truy c\u1eadp)<\/b><\/h2>\n
3. Visitor (Ng\u01b0\u1eddi truy c\u1eadp)<\/b><\/h2>\n
4. Pageviews (S\u1ed1 l\u1ea7n xem trang)<\/b><\/h2>\n
5. Time on site (Th\u1eddi gian tr\u00ean trang)<\/b><\/h2>\n
6. Bounce Rate (T\u1ef7 l\u1ec7 tho\u00e1t)<\/b><\/h2>\n
7. Location (V\u1ecb tr\u00ed \u0111\u1ecba l\u00fd)<\/b><\/h2>\n
8. Ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp<\/b><\/h2>\n
\n